GoodWord

Every review answered. In your voice.

GoodWord reads each new Google review and drafts the reply you would have written, naming the person, the service and what they actually said. You approve every one.

New review

Dana R.★★★★★

“Brought my old road bike in with a chain that kept slipping. Theo found a worn cassette, showed me the teeth, and had it back to me the same afternoon.”

Drafted for you

Glad Theo2 could get you rolling the same day, Dana1. A worn cassette is easy to miss until it shows you the teeth3. Enjoy the quieter shifting.

— Sam, Northside Cycles4

  1. Uses their name
  2. Credits who helped
  3. Repeats the detail they noticed
  4. Signed as you

An example. Every name above is made up.

Not open yet

Would your business use it?

We’re deciding whether to open GoodWord to more businesses with one location. Tell us you’re interested and we’ll email you once, when it opens.

One email when GoodWord opens. Nothing else, and never shared.

Your customers have seen the template reply.

Template“Thank you for taking the time to leave a review, Dana! We are so glad you enjoyed your visit. We value your feedback!”

GoodWord“Glad Theo could get you rolling the same day, Dana. A worn cassette is easy to miss until it shows you the teeth.”

One could sit under any review on the internet. The other could only be an answer to Dana.

The angry review is where you win.

A defensive reply costs you twice. A decent one shows every future customer that you take problems seriously. Drafts for critical reviews follow four rules.

New review

Marcus T.★★★★★

“Booked a 7pm table and still waited 40 minutes. Nobody came over to say what was going on.”

Drafted, waiting for you

Marcus, waiting 40 minutes past your booking with no word from us isn’t good enough1, and I’m sorry2. I’d like to make the next visit right3. Ask for me when you book.

— Ana, manager

  1. Name the problem plainly
  2. Apologise once, and mean it
  3. Offer a next step, away from the reviews
  4. Never argue. Nothing here disputes it.

Set up in three sliders.

Connect your Google Business Profile. Choose how formal, how warm and how long, and the name you sign with. Paste in a reply or two you’ve written before and the drafts follow how you actually talk.

After that, new reviews arrive with the reply already written. Approve it in one tap, or let autopilot post the easy ones while the hard ones wait for you.

Short answers

Does anything post without me?
Not unless you turn it on. Out of the box, every reply waits for your approval. Autopilot is opt-in: positive reviews only, or everything.
Won't it sound like a bot?
That is the problem it is built around. Template phrases are ruled out, and every draft has to mention something specific the customer said.
What do I need?
A claimed, verified Google Business Profile, and owner or manager access to it.
Yelp, Facebook, Tripadvisor?
Google reviews only, for now. Google is where most local customers read them.
Can I use it today?
Not yet. We’re deciding whether to open it. Leave your email and we’ll write once, when it opens.
Can I edit a draft?
Yes. Read it, change what you like, then approve. It posts to Google as you.

Tell us you’re interested