Oak and Lever · For businesses
Tools for independent businesses.
Shopify apps for independent merchants, and web tools for owners who run the business themselves. Each one does a single job, is priced plainly, and is looked after by the people who wrote it.
01Portfolio
The business apps
Small applications, each built for a single problem owners run into, and kept up after launch.
Demand Radar
Finds the sales a store is missing, from empty searches to sold-out pages, and ranks them in one weekly report.
PrivacyDispute Desk
Chargeback responses for Shopify Payments, PayPal and Stripe in one queue, drafted from the order and sent only when you approve.
Script Tag Rescue
Finds the app features that stop loading when Shopify ends script tags on March 1, 2027, and keeps them working.
Revenue Rescue
Catches the calls and texts you miss, and turns them into booked jobs.
GoodWord
Replies to your Google reviews in your voice, naming the person and what they said. You approve every one.
Value My Franchise
Estimates what a franchise is worth from brand-specific benchmarks, and shows every step of the reasoning.
02Approach
How we build Shopify apps
Focused scope
Each application does one job. We would rather leave a feature out than make the main job harder to do.
Fast storefronts
No tracking and no third-party scripts on a merchant's store. Page views never call our servers; what the storefront needs arrives from Shopify with the page.
Billed through Shopify
Charges appear on the merchant's Shopify bill. There is no separate account, card or invoice to manage.
Plain pricing
One price per application, stated up front. It does not rise for merchants who already use it.
Support from the people who build it
Email goes to the people who write the code, and we reply within one business day.
03Notes
Notes for merchants
Plain guides to the questions merchants ask us, whether or not an app is the answer.
How to put a Shopify store on vacation mode
Shopify has no single vacation switch. Here are the settings you can combine, what each one costs you, and a checklist for before you leave.
Pause and Build vs password page vs an app: which should you use when you're away?
Three ways to stop selling for a while, compared on what shoppers see, search visibility, timing and cost.
How to keep selling on Shopify while you're away
Taking orders you'll ship later works if customers know before they pay. Where to say it, and how to make the first day back manageable.