What did people try to buy from you last week that you couldn't sell them, and what is it worth?

The fine print

Does it email my customers?

No. Demand Radar doesn't send back-in-stock emails, run your store search or manage inventory. It reads the signals your storefront and your other apps already produce and adds them up. Keep your back-in-stock app; Demand Radar makes its requests count for more.

Will it slow my store down?

No theme code is edited. Capture runs through a Shopify web pixel, which runs in Shopify's sandbox, and an app embed you switch on once. The embed stays under 5 KB and does nothing on pages other than product pages. Signals go out in about one small request per page.

What does it record about shoppers?

What they tried to buy, not who they are: a committed search and how many results it returned, a view of a sold-out variant, an add-to-cart that couldn't go through, and the campaign tags on a landing. No names, emails or phone numbers. Emails and phone numbers typed into search are removed. Each visit gets a random id that isn't linked to a customer or to other visits, and nothing is sent before analytics consent where the law requires it.

How is the dollar figure worked out?

Each signal is weighted (a support ask counts for more than a single sold-out view), multiplied by your own store's conversion rate for that kind of product, and by the price. It's always shown as a range, with how many of the five signals agree. A line needs corroboration, so one stray view never becomes a line.

My store is small. Will the first report be useful?

It will tell you plainly if there isn't enough data yet, and show the last 30 days instead of the last week. It won't dress up a thin week as a finding.

Does it read my support inbox?

Only if you connect it, by forwarding your support mail (Gmail, Outlook or any inbox) to your own Demand Radar address. Gorgias and Zendesk connections are coming. Messages are filtered by keyword first (“do you have”, “restock”, “size”) and the ones that pass are classified by an AI model. Demand Radar keeps the product, the size or colour asked for, and a short snippet with names, emails and phone numbers taken out. Disconnect, and the snippets are deleted.

Which search does it understand?

Shopify's own storefront search, with the number of results each search returned. Searches in Boost, Searchanise and Klevu count too, though without their result counts, since those apps draw their own results.

What will it cost?

Starter is $29 a month and Growth $59, billed through Shopify. Paying yearly costs ten months' price. Every plan has a 14-day free trial, long enough for the first Monday report to land with real data.