Note · Updated · 3 min read

How to keep selling on Shopify while you're away

You don't have to close your store to take a week off. Plenty of customers will wait for an order if they know the date before they buy. The work is in making sure they can't miss it.

Why keep selling at all

Closing costs you more than the week's orders. Shoppers who find a closed store often buy elsewhere and don't come back, and you lose whatever momentum your ads, emails and social posts were building. If what you sell isn't perishable and most of your customers aren't in a hurry, taking orders and shipping them when you return is often the better deal.

It isn't right for everything. Skip it for gifts timed to a date, perishable goods, or anything where a week's delay causes real trouble for the buyer.

Say the date before they pay, in four places

A customer who wasn't told is the one who opens a dispute. Use a specific date (“Orders ship from November 4”) rather than “soon” or “after our break”, and repeat it:

  1. Across the store: an announcement bar at the top or bottom of every page.
  2. On product pages: near the price or the buy button. Many shoppers land here from search and never see the top of the home page.
  3. In the cart: the last place they look before paying. A cart note or notice above the checkout button works.
  4. In the order confirmation email: so they have it in writing. You can edit notification templates under Settings > Notifications in your Shopify admin.

Make delivery estimates honest

If your store or checkout shows estimated delivery dates, they're probably based on your normal processing time. Add your time away to it, or turn estimates off for the period, so checkout doesn't promise a date you'll miss. Do the same for any shipping or FAQ page that says “ships within 24 hours”.

Decide what not to sell

Look at your catalog with the delay in mind:

  • Low-stock items: if you can't restock until you're back, consider hiding variants that might oversell.
  • Made-to-order or personalised items: add your time away to their lead time, or pause them separately.
  • Digital products and gift cards: these deliver automatically, so they can sell normally.
  • Print-on-demand or third-party fulfilled items: if a partner ships them, check whether their timing is affected at all.

Get help with fulfilment, if you can

Sometimes the cleanest answer is that someone else packs the boxes. A friend or part-time helper can work from a staff account with only the permissions they need, such as viewing and fulfilling orders. A fulfilment partner (3PL) can take over entirely, though that's a bigger change than one trip usually justifies.

Answer messages, even briefly

Set an auto-reply on your support email that repeats the ship date and says when you'll reply. Check messages once every day or two if you can; one quick reply to a worried customer prevents most cancellation requests.

Make day one back manageable

Orders placed while you're away all land on the same morning. A few things help:

  • Tag or filter them. If every away-period order carries the same tag or note, you can find and batch them in one view.
  • Order supplies before you leave. Boxes, mailers and labels for a week's worth of orders.
  • Ship in order placed. The earliest customers have waited longest.
  • Send a short “it's on its way” message if you're running a day or two behind your stated date.
  • Remove every notice. Forgetting to take down a delay message costs you sales after you're back.

Doing this automatically

All of this can be done by hand with theme settings, notification edits and a calendar reminder. If you'd rather set it once, Away Mode, our Shopify app, has an “Accept orders, shipping resumes on a date” mode: it shows your notice in a bar, on product pages and in the cart, adds the reopening date to each order as a Shipping resumes attribute you can use in notification templates, and switches itself off on the date you return.